Why your Healthcare brand needs a DTC Strategy
The healthcare industry has been rapidly changing over the last few years with the growth of direct-to-consumer (D2C) healthcare companies. These companies have been leveraging eCommerce platforms to reach customers and sell their products directly to them. This strategy is particularly important for medical device companies that need to reach consumers directly. Here are some reasons why a medical device company needs a direct-to-consumer eCommerce strategy.
Increased Reach and Sales: A direct-to-consumer eCommerce strategy can help medical device companies reach a wider audience and generate more sales. By selling directly to consumers, companies can bypass traditional distribution channels, reduce costs, and reach customers in remote areas. Moreover, eCommerce platforms allow customers to purchase products online, which can increase convenience and accessibility.
Enhanced Customer Experience: Medical device companies can provide an enhanced customer experience by selling directly to consumers. eCommerce platforms can provide customers with detailed information about the product, its features, and its benefits. Customers can also compare prices, read customer reviews, and get recommendations from healthcare professionals. Additionally, companies can use analytics to track customer behavior, preferences, and purchase history, which can help them optimize their marketing efforts.
Improved Trust: Consumers often haven’t heard of these new treatment types. Therefore, brands need to build a sense of trust with their potential customer prior to making a sale. Digital platforms allow customers to see the product in action, read medical studies, and maybe most importantly read reviews. According to an NRC Health Market Insight survey of more than 3,000 patients trust online reviews more than their doctor. 83.3% of patients said they trust online ratings more than personal recommendations. Even more, telling is 47.5% of patients trusted online ratings and reviews as much as a recommendation from their doctor 46.8%.
Regulatory Compliance: Medical device companies need to comply with strict regulations and standards to ensure the safety and efficacy of their products. By selling directly to consumers, companies can ensure that their products are used properly and that customers are aware of the risks and benefits. eCommerce platforms can also be used to provide customers with important information about the product, including instructions for use, warnings, and precautions.
Competitive Advantage: Direct-to-consumer eCommerce can provide medical device companies with a competitive advantage. By leveraging eCommerce platforms, companies can reach customers faster, more efficiently, and at a lower cost than traditional distribution channels. Moreover, eCommerce platforms can provide companies with valuable data and insights into customer behavior, which can help them optimize their marketing and sales efforts.
In conclusion, a direct-to-consumer eCommerce strategy is essential for medical device companies that want to stay competitive and reach customers directly. By leveraging eCommerce platforms, companies can increase reach and sales, enhance the customer experience, improve product development, ensure regulatory compliance, and gain a competitive advantage. Medical device companies that adopt a direct-to-consumer eCommerce strategy will be better positioned to meet the evolving needs of customers and the healthcare industry.
Interested in how to navigate the Direct to Consumer world? Chat with our Healthcare eCommerce experts! We have worked with hundreds of brands to help scale their eCommerce efforts through CareCart.