The Rise of Digital Marketing in the MedTech and Wellness Industries – Guest Blog From AirTank

healthcare digital marketing

Our agency partner company, AirTank, recently published a blog on the Rise of Digital Marketing in the Healthcare space. We wanted to share that with our visitors as it is truly important to have a solid marketing plan to match up with a great platform!

If you have any questions on how to incorporate your marketing plan into your Tech Stack or Platform, please reach out to us here! We are passionate about helping brands grow in such an important space.

Healthcare and wellness are two of the hottest industries around, and it’s no surprise that digital marketing is on the rise in these sectors.

There are a number of reasons for this trend. First, healthcare and wellness companies are increasingly turning to digital channels to reach and engage consumers. With more people than ever spending time online, it’s becoming essential for these companies to have a strong digital presence. Additionally, digital marketing provides a more targeted and cost-effective way to reach consumers than traditional marketing methods. Healthcare and wellness companies are also using data from digital channels to better understand and serve their target audiences. As the Healthcare and Wellness industries continue to grow, we can expect to see even more use of digital marketing tools and strategies.

Most Healthcare and Wellness companies are dedicating more budget to their digital marketing strategies, according to McKinsey Research.

Most medtech companies are dedicating more of their budgets to digital marketing.

With so many different tools in the Digital Marketing space, it’s important to prioritize and vet each one to maximize the budget for your team. Check out one of our other blogs discussing how to create your marketing plan here.


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